Hi there 😍

I'm so excited to be working with you as one of our VIP influencers!

First off, I try to make sure and include a link to this information in every package that I send to you, so if you've seen it before, apologies! But, I'm always updating this page with additional information and resources, so I hope you'll find some new value in checking it out.

Below are a few tips, tricks, and resources that can help you be successful in talking about your relationship with By the Graces and our products. These tips can also help you maximize your earnings! Fun fact; one of our top influencers earned over $3,000 in a single month with under 20,000 followers! It's very typical that I see influencers generate $250-$1000+ during peak months with around 10,000 followers. 

In addition to potential commission that you can earn, I also hope to support you with cute lanyards for your wardrobe or as gifts to family and friends. Plus, By the Graces donates a portion of all sales back to classrooms across the USA, so you can also be proud knowing that you're making an impact on students and educators!

So, with all that said, thank you again for your collaboration. I look forward to working with you ♥️

Lauren Grace
By the Graces

P.S. If you ever need anything at all, or if I can ever help in any way, I'm including a dedicated email address below that you can use to reach me. 

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Contents

• Note About Seasonal Demand
• Dedicated VIP Contact Information
• Optional VIP Registration
• Common Talking Points
• Customer Mentions
• Content Ideas
  
• Other Marketplaces/Commission Opportunities
• Other Resources

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Note About Seasonal Demand

While our super-cute lanyards are ordered and get used year-round (so you should see a constant source of commission), a large majority of our sales occur during 3 periods each year.

• Back to School
  • When: Typically begins mid-July and lasts through September
  • Who: Teachers are often buying a new lanyard for themselves around this time. We also see an increase in demand from parents looking to proactively show their new teacher(s) some appreciation with gifts.
• Holiday Gifts
  • When: Typically begins mid-November and lasts through mid-December
  • Who: We see a huge surge of parents buying gifts for their children's teachers. We also see an increase in teachers buying as gifts for their friends and co-workers.
• Teacher Appreciation/End-of-Year
  • When: Typically begins Mid-April and last through May
  • Who: Parents buying as thank-you gifts for their children's teachers.

As mentioned, outside of these periods, you'll continue to see demand, but it isn't as concentrated as these three periods. So, where possible, try to make sure your content is ready for and aligns with each of the above periods. 

The above periods are also when we tend to spend the most money helping boost your content thereby resulting in more sales and commission for you. 

We'll typically reach out and offer to send more samples in preparation for these periods, but feel free to reach out as well!

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Dedicated VIP Contact Information

Feel free to reach out to us via any method that you prefer, but one quick note... social messages are exceptionally difficult. TikTok, for example, has 3 different messaging systems (traditional DMs, TikTok Shop Messages, and Creator Messages.) We do our best to monitor all three closely, but with various spam filters and other bugs in each of these systems, it is so easy for us to miss your message.

With this in mind, I highly recommend you use one of the following methods:

• Text Me: ‪(615) 549-6949‬
• Email Me: vip@bythegraces.com
  

Please feel free to mention that you're a "VIP"!

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🚨 Optional VIP Registration

Some affiliate platforms (TikTok, for example), don't provide us an easy way to stay in touch with you. They also don't provide us any contact information other than your username.

To ensure you’re set up for success, I ask all our VIP influencers to register with us. This helps me keep track of your commissions, send you new product samples, and provide you with any special promotions or resources you may need.

👉 Register Here: https://forms.gle/FNw7rGEpqvoF9pJH7

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Common Talking Points

I want you to feel comfortable and authentic when talking about By the Graces, so feel free to do whatever you think will resonate best with your audience. But, here are a few key points that often resonate with audiences:

💖 Handmade with Care – Every lanyard is designed and crafted with love, making them a special and meaningful gift. 
💖 Personalization & Uniqueness – Unlike mass-produced lanyards, ours can be personalized, making them extra special.
💖 Perfect Teacher Gift – Our lanyards make the ultimate teacher gift—affordable, thoughtful, and something they'll actually use!
💖 Impeccable Packaging – Every lanyard is packaged in our signature tube that is personalized for easy gifting. During peak gifting periods, we also include the cutest miniature bows to place on top! P.S. The tube doubles as a personalized pencil holder (see our product care instructions for details!)
💖 Giving Back – A portion of every sale helps support classrooms across the U.S., so every purchase makes a difference.
💖 Durable & Comfortable – Our lanyards are stylish but also lightweight and practical for everyday wear.
💖 Small Business Love – Shopping with By the Graces means supporting a small, family-run (woman-owned) business with a mission to spread kindness and joy.
💖 For Teachers By Teachers – By the Graces is teacher-owned; all of our products are designed for teachers, by teachers.
💖 Love Your Lanyard Guarantee – Life happens, and nothing is indestructible (though we try our hardest to ensure that our lanyards are!) If anything goes wrong with your lanyard, reach out and we'll help however we can! We stand behind our products!

Pro Tip: Use personal stories when sharing! Maybe you’ve gifted a lanyard to a teacher and seen their reaction, or you love how a specific design fits your style—your audience loves real, personal experiences!

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Customer Mentions

In addition to the above talking points, below are some of the things that customers specifically mention in reviews that they leave. These are all from an independent analysis of 2,000 customer reviews that we've received in the past 6 months. 

Some of this is similar to above, but I think it's important that you hear how our customers would describe the things that they value about our product/brand.

Here are the good/positive things:

• High-Quality Craftsmanship – Many reviews highlight the durability and well-made nature of the lanyards. Customers frequently describe them as "well-crafted," "sturdy," and "better than expected."
• Cute, Unique, and Fun Designs – Buyers love the aesthetic appeal. Many mention how the lanyards look “even better in person” and frequently receive compliments at work.
• Teachers & Giftability – A large portion of customers are teachers or are purchasing for teachers. Customers mention that these lanyards are the "perfect teacher gift" and are “loved by students.”
• Beautiful & Personalized Packaging – The packaging is a huge hit. Customers are delighted by the personalized details, stickers, and gift-ready presentation. Some even mention saving the packaging because it was so well done.
• Fast Shipping & Great Customer Service – Many reviews express satisfaction with how quickly the orders arrive. Customer service interactions are often described as pleasant, accommodating, and responsive.
• Customization & Special Touches – Personalized elements, like names on the lanyards and the ability to request changes, are highly appreciated.
• Repeat Buyers & Loyalty – Several customers mention they have bought multiple times and plan to continue shopping with you.

Now, here are the bad or neutral things that they mention and how we work to address those! We don't think you need to mention these, but in the interest of transparency in our partnership, we wanted to share them with you!

• Durability of Certain Materials – A few customers mention that wood name tags eventually wore down after prolonged use. 
  • We do our best to make a product that will last forever, but lanyards going to see a lot of use and wear on a daily basis. Imagine wearing the same shirt or shoes every day for a year...it's not going to end well. That said, we stand behind our product. If anything goes wrong with one of our lanyards, we encourage customers to reach out! We'll do our best to make it right (even if it was their fault!)
• Lanyard Length Options – A few reviews mention they wish the lanyards were longer. 
  • Our standard lanyard length is 40" which is great for most customers (this can also easily be shortened to fit personal preferences!) That said, if customers leave a note, we can make it longer! We can also send out an extender free of charge! Again, we want customers to love their lanyard!
• Retractable Cord Feature – A couple of customers noted that a retractable cord for keys or badge access would be a nice addition.
  • We actually offer this as an add-on in our shop on every marketplace. We also offer double-sided personalization, clear vertical/horizontal badge protectors, and vegan-leather badge wallets as add-ons! Affiliates also receive higher commission on these particular items on some marketplaces.
• Neutral Color Options – Some reviewers mentioned they would love to see more neutral color choices. 
  • Our style is generally very bright and colorful, but we are working to offer more neutral options! 
• Minor Quality Control Issues – A very small number of reviews mention issues like slight scratches on the name or a letter fading. 
  • We stand behind our product! Customers should reach out and we'll do our best to ensure they love their lanyard! Fun fact, during the holiday season where deadlines are tight, it's common for us to upgrade customers to two-day shipping out of our own pocket even though that means we end up losing money on that order! 

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Content Ideas

Need some inspiration? Here are a few content ideas that have worked well for other influencers:

🎥 Unboxing & First Impressions – Show your audience the packaging, your reaction, and your favorite features!
📸 Styling a Lanyard – Show how you pair it with different outfits for school, work, or casual wear.
🎬 "What’s on My Lanyard?" – Give a fun tour of what you keep attached (keys, ID, pens, charms, etc.).
💬 Teacher Gift Guide – Include our lanyards as part of a "Best Teacher Gifts" list.
🎁 Giveaway Collaboration – Partner with us to offer your followers a chance to win a free lanyard!
📅 Timely Reminders – Post ahead of Back-to-School, Holidays, and Teacher Appreciation Week to remind followers to order!
♻️ Reusable Packaging - The personalized tubes we ship our products in can be converted into a personalized pencil holder. Details here.

If you'd like to gift a lanyard to someone else for content, we're happy to work with you on this.

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Other Marketplaces & Commission Opportunities

By the Graces products can be found on a variety of different marketplaces, and each one has different affiliate plans and commissions structures/systems. We encourage you to consider them all!

TikTok Shop

Get paid directly through TikTok’s affiliate program when you link our products in your videos. 

Note: TikTok does NOT currently provide a way to collect personalization information, so you WILL get comments from customers asking how to provide the name. We have to collect their personalization via notes. We have a TikTok we typically share showing them the process here. We also include instructions in every listing. At the end of the day, though, we will message the customer if they don't provide their personalization details so no need to worry!

When sharing content on TikTok, please be sure to make it eligible for Promotions/Boosts/Shop Ads so that when we're running advertisements, you have the opportunity to have your content included so that you can get more exposure and earn commission on sales from those ads.

If you include any music, make sure it doesn't require a commercial license. Otherwise, TikTok may prevent us from boosting/promoting it.

Link to Our Products (must open on app): http://tiktok.com/@bythegraces

Amazon

Amazon has a variety of affiliate and influencer programs; you can research to decide which one might work best for you.

Note: Our offerings on Amazon are typically far more limited than what we offer on other marketplaces due to the complexity and requirements they have. 

Link to Our Products: https://www.amazon.com/bythegraces

Etsy

Etsy is where we first launched and it tends to be where we post our new designs first (TikTok and our website follow closely behind.) You can learn more about the Etsy affiliate program here.

Link to Our Products: https://bythegraces.etsy.com

Shopify (Our Website)

We also sell our products on our own website (where you are now.) You can apply to be an influencer at this link. Being an influencer on our website makes it a bit easier since you can share across all of your socials to one common place. 

Let’s chat if you want help getting set up with these!

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Other Resources

In addition to this page and the dedicated contact information, we also are happy to discuss the following:

• If you'd like to do a giveaway, we are happy to help accommodate by covering the cost of the product and shipping it to the winner. Please reach out in advance with plans/details for approval. Here are a few notes:
  • We're typically okay with group/package giveaways (our item is given away at the same time as others), but we only participate if our item is the only of that type. For example, we avoid participating in giveaways where multiple other brands of lanyards are included
  • We typically only cover shipping in the USA, but we are happy to discuss other options.
  • Depending on your audience and plans, we may consider other sponsorship opportunities (multiple lanyards, gift cards, etc).
• If you have a very specific style/aesthetic and don't find something in our lineup that accommodates, we'd love to collaborate on a specific design or even line of lanyards. Reach out with your thoughts. 
  • Please keep in mind, we're strong believers in intellectual property, so we do not consider designs that could infringe on the copyright, trademark, or rights of others.
  • We often have several new lines in active development. If you suggest a new design/style that we're already working on, we'd love to work with you to help launch/promote it.
• Our Product Care page (there is a QR code on the side of our packaging to direct customers) has some other resources/highlights including showcasing how our tube can be converted into a personalized pencil holder.

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Final Thoughts

I'm so thrilled to have you as part of the By the Graces VIP community! Your support means the world to us, and I can’t wait to see the creative ways you showcase our products. If you have any questions, ideas, or need anything at all, please don’t hesitate to reach out.

Happy creating! 💕

Lauren Grace
By the Graces

📧 vip@bythegraces.com
📲 ‪(615) 549-6949‬